What Is Facet Wealth's Flat Fee Model?

Facet Wealth operates on a subscription-based pricing model where clients pay a set annual fee rather than a percentage of assets under management (AUM). This flat fee structure covers comprehensive financial planning services and ongoing access to a dedicated Certified Financial Planner™ (CFP®) professional.

Unlike traditional financial advisors who typically charge 1-2% of your investment portfolio, Facet Wealth's flat fee approach means your costs remain consistent regardless of your asset growth. This creates alignment between advisor and client interests, as recommendations aren't influenced by potential commission increases tied to specific investment products or account sizes.

How Facet Wealth's Flat Fee Structure Works

Facet Wealth determines your annual fee based on the complexity of your financial situation rather than the size of your investment portfolio. During an initial consultation, they assess your needs across various aspects of financial planning, including retirement strategies, tax planning, estate considerations, insurance analysis, and investment management.

Clients typically pay between $1,800 and $6,000 annually, with fees divided into monthly payments. This subscription model includes unlimited access to your dedicated CFP® professional through video calls and digital communication channels. The relationship begins with developing a comprehensive financial plan, followed by regular check-ins and plan adjustments as your life circumstances change.

Financial Planning Provider Comparison

When evaluating financial planning services, it's important to understand how different fee structures impact both service quality and overall costs.

ProviderFee StructureTypical Annual CostService Model
Facet WealthFlat fee$1,800-$6,000Dedicated CFP®, virtual
BettermentHybrid (% + flat fee options)0.25% of assets or $299 annuallyRobo-advisor with CFP® access
Personal CapitalPercentage-based0.89% of assets (first $1M)Dedicated advisor, digital tools
WealthfrontPercentage-based0.25% of assetsAutomated investing

Traditional financial advisors typically charge 1-2% of assets under management, which can become significantly more expensive as your portfolio grows. For a client with $500,000 in investments, a 1% fee equals $5,000 annually, whereas Facet Wealth's flat fee might be $3,000 regardless of portfolio size.

Benefits of Facet Wealth's Flat Fee Approach

The transparent pricing model offered by Facet Wealth provides several distinct advantages:

Cost predictability - Knowing exactly what you'll pay each year makes budgeting for financial advice straightforward, with no surprises as your assets grow. A client whose portfolio increases from $500,000 to $750,000 continues paying the same flat fee, unlike percentage-based models where fees would increase proportionally.

Reduced conflicts of interest - When advisors earn more by recommending certain products or strategies that increase assets under management, their advice may be compromised. Facet Wealth's flat fee eliminates this potential conflict, as advisors have no financial incentive to recommend one investment approach over another.

Comprehensive service focus - Rather than concentrating primarily on investment management, Facet advisors address your entire financial picture, including retirement planning, tax strategies, estate planning, and insurance needs. This holistic approach can provide greater long-term value than investment-only services.

Potential Drawbacks to Consider

While flat fee structures offer many advantages, they may not be ideal for every situation:

Higher initial costs for smaller portfolios - Individuals with modest investment accounts might initially pay more with a flat fee than they would under a percentage-based model. For example, someone with $100,000 invested would pay $1,000 annually at a 1% AUM fee, potentially less than Facet's minimum fee.

Virtual-only service model - Facet Wealth operates exclusively through virtual meetings. Clients preferring face-to-face interactions might find this limiting, though many appreciate the convenience of video consultations. Competitors like Vanguard Personal Advisor Services offer similar virtual models but with different fee structures.

Limited direct investment management - While Facet provides investment recommendations and guidance, clients typically maintain their own accounts rather than having the firm directly manage investments. This requires some client involvement in implementing recommendations, unlike fully managed services offered by firms such as Charles Schwab.

Conclusion

Facet Wealth's flat fee approach represents a significant departure from traditional financial advisor compensation models, offering transparency and alignment with client interests. This structure works particularly well for individuals seeking comprehensive financial planning without the concern of escalating costs as their assets grow. While the model may not be ideal for those with very small portfolios or who prefer in-person meetings, it provides exceptional value for most individuals seeking professional financial guidance. When evaluating financial planning services, consider not just the immediate cost but also how the fee structure impacts advisor incentives and long-term value. The right choice depends on your specific financial situation, preference for service delivery, and desire for transparency in financial relationships.

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This content was written by AI and reviewed by a human for quality and compliance.